A child who wants a story. An art historian looking for details. A traveller with forty minutes before the train. They stand in front of the same masterpiece and get the same visit. Not anymore.
A new kind of museum visit
Every visitor is different.
Now every visit is too.
Guidlee is a personal guide that shapes each visit around the person living it: their interests, their time, their curiosity. In any language in the world.
Personal by design
One artwork. As many stories as there are visitors.
Guidlee changes the language and the depth, never the facts. Pick a visitor and see how the same artwork is told.
Your guide is speaking
Vermeer turns an ordinary moment into something special: a maid pouring milk in a quiet kitchen. The light from the window makes the bread sparkle, painted with tiny dots of colour.
In every museum, Guidlee speaks only from sources approved by the museum.
The MilkmaidJohannes Vermeer · c. 1660 · Oil on canvasExample of a visit
For visitors
A guide made just for you.
No two people look at art in the same way. Guidlee listens to what each visitor wants and builds the visit around it.
Your interests
Art, history, architecture, hidden details: the visit follows what you care about.
Your time
Twenty minutes or a whole afternoon: the route adapts to the time you have.
Eyes up
You look at the art, not at your phone. The guide keeps pace with you.
Your language
Any language in the world, with the same care in every one.
For museums
Your collection, your voice. A visit people remember.
Guidlee works with museums, churches and heritage sites that want to offer every visitor a more personal experience, without giving up control over what is said.
Talk to usRigour
Your sources, always
Guidlee speaks only from your validated texts and materials. Dates, attributions and facts come from you, and nothing goes live without your approval.
Insight
Understand your visitors
Aggregated, anonymous insights show what captures attention, what gets overlooked and how people really move through your spaces.
Simplicity
Nothing to hand out
Visitors use their own smartphone. No devices to charge, clean or collect.
Partnership
Built with you
We set everything up together with your team, room by room, and stay by your side after launch.
Our point of view
Innovation should enhance art, not compete with it.
The best technology is the one you forget you are using. Guidlee stays in the background, so the artwork stays at the centre of the visit.
The team
Technology, strategy and experience inside the museum world.
GiorgioCEO & Founder
DanieleTechnology & AI
MariaStrategy
GiampieroLegal advisor
MatteoCommunications advisorLet’s talk
Bring a new kind of visit to your museum.
Tell us about your museum and your visitors. We will show you what Guidlee can do for them.